#D'Raja Coffee
Connecting the Stories, Feelings, and Philosophy of Bees
Founded in 2012 out of a genuine love for coffee and local cuisine by Mr. William and his brother, Mr. Rudy, and fully supported by family and close friends, D'Raja Coffee was born with the passion to brew quality coffee and serve authentic Medan specialties. Starting as a modernized local kopitiam, we consistently uphold traditional values while embracing innovation and evolving modern culinary trends.
Named D'Raja Coffee—derived from "Drip Toraja Coffee," we uphold the spirit of exploring the rich and distinctive flavors of Indonesian coffee. Over time, D'Raja Coffee has become known not only as a place to enjoy delicious coffee and food, but also as a warm space for intergenerational gatherings, introductions, and temporary stays—a concept we now call "Hub D'Raja Coffee."
#Our Vision and Mission
Vision & Mission
Vision:
To become a sustainable business leader in the world of coffee and Medan's culinary specialties.
Mission:
- To build brand awareness and provide the best service.
- To establish Medan as a transit city and the center for the best coffee souvenirs in North Sumatra.
- To sustainably develop quality Indonesian coffee.
- To sustainably develop quality local cuisine.
- To provide the best visitor experience with attentive service.
- To organize various coffee and tourism events.
- To contribute to improving the welfare of Indonesian coffee farmers.
#Cultural Values
4 Core Values
Believe in All People
Every individual has potential. We believe that with opportunity and proof, anyone can grow together.
Consistent & Standardized Product Quality
We never stop learning and innovating, always moving towards a better goal.
Run Great Service
Our products are our pride—from coffee to food, we maintain quality to deliver an unforgettable experience.
Integrity
Honesty, ethics, and discipline are the foundation of our every decision and action.
#Journey
HUB d'Raja Coffee
2016 marked a significant turning point. After growing and gaining a foothold in the hearts of the Medan community, D'Raja Coffee decided to expand to the HUB Bizpark Kualanamu area, a strategic move to further grow professionally. This is where the d'Raja Coffee HUB was born—a new concept that goes beyond just selling coffee, but also serves as a multi-generational meeting space.
During the day, the HUB serves as a place for professionals to discuss, work, and network. Meanwhile, in the evenings and on weekends, the atmosphere transforms into a warm space—a place where families and communities gather, laugh, and share stories. The HUB concept reinforces D'Raja Coffee's identity as a place not only for delicious coffee, but also a comfortable place to build connections and cherish precious moments.
#Nasi Bungkus D'Raja
Taste & Culture In One Dish
In 2020, D'Raja Coffee launched a special menu that represents the cultural and flavorful diversity of Medan: Nasi Bungkus D'raja. More than just food, this nasi bungkus symbolizes the diversity and culinary richness inherent in Medan's identity as a culinary city.
In one packet, you'll experience a blend of:
- Minang, Padang, and Kapau cuisine
- Special Indian spices
- A distinctive and mouth-watering Indonesian sauce
Each nasi bungkus combines familiar flavors yet remains unique—a tribute to Indonesia's rich culinary heritage in a simple, meaningful package.
#Harmony
Taste & Story
D'Raja Coffee is a story about taste, relationships, and journeys. From a cup of coffee to a packet of rice or a plate of fried flat noodles, each of our products embodies our passion for providing the best, uniting the diverse, and creating a welcoming and meaningful space for everyone.
Welcome to D'Raja Coffee—a place where coffee, taste, and stories come together.
